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What is the key to keeping your search engine position during a major change in how a search engine ranks a web site?

The answer is a well rounded seo program that does not rely on only one or two aspects of optimization to aquire high rankings. At one time webmasters relied on keyword tags to drive traffic to their sites. When the search engines devalued the meta tags then many top sites went so far down in the listings you could not find them. The same thing is happening today when SEO companies do not know what they are doing. Many companies are just following rumors that someone said worked for them.

We focus on many elements of a web site and treat them all equal. If a search engine devalues any portion of their ranking system our clients will still stay at the top of the listings because of the complete optimization program we provide our clients. We do not put all of our eggs in one basket, our goal is to cover all of the bases and give the customer the great service that they deserve.

Don

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As most search engine optimization and marketing experts will want you to believe that SEO is the hardest thing to do with a web site. Now that is the convential wisdom that is going around these days. As far as I am concerned that is totally wrong. While I agree that someone has to have a good idea as to what they are doing it is not that hard.

Can I take any site and put it in the top 10 key phrases where the buyers are? The answer to that is YES. What I mean is that if you sell tennis shoes you do not want to be #1 in tennis because all you will find is surfers or people not looking for your products. Now if you are #1 in womens tennis shoes, mens tennis shoes, and childrens tennis shoes you are located where the buyers are because they know exactly what they are looking for.

My SEO practice is built on 3 things. 1) Common Sense 2) hard work 3) time and is not built on convential wisdom that others are using. With everyone doing exactly the thing it takes a different thinking to pass them and make your site the #1 site in your field.

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That is a good question that will start an arguement anytime it is brought up. When google was started it ment the ranking that Larry Page gave a site but then it has evolved to a point that some seo consultants believe it is the only thing that matters. I use to be that way to an extent but not a fanatic about it. Some webmasters will not link to you unless your pages are a PR5 or higher. To them I say “you are missing the boat”.

Under affordable seo company oregon this site became #1 with a PR2 and 5 links. Now after 4 months it is a PR3 with 12 links still sitting at #1. The strange thing at #2 was a PR0 and at #4 was a PR6 with 671 links. That immediately brings up another question. Does Google even pay attention to PR in placing a site in the search engines? I will not go against the wisdom of others and will say yes but that is not the only thing and it is just a very small part of the thousands of things a search engine looks at.

I use the google ranking system for one thing. When I first bring up a site I look at the google PR bar and see if it is green or gray. I am usually working on Yahoo or MSN and a gray line will tell me it is banned by google and I go and look. Being banned on Google does not mean that you are banned on every search engine so it is not the end of the world.

What did I do different than the PR6 to place ahead of him? For one thing I used valid code with no mistakes and he did not. You will find that on Google they do not use PR as a major point in where they put a site. There are just too many factors that they use in placing a site.

So I say to all of the webmasters out there that consider themselves experts in SEO that the next time you turn down a link from a PR1 or PR2 you just may be turning down a link to a number 1 site.

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Actually there is but it is not what most people think. The shortcut is called Web Standards. Most designers use an editor to create a site and that seems to be the quickest way to do things and the one way most accepted today. But truthfully how many editors write clean correct code? Notepad. I believe that most of the search engines belong to the W3C and therefore would put higher weight on code written to standards than code just pasted in by a click of an icon. It just makes sense that they would not put more weight on sloppy code.

Do I use an editor? Yes I do but not in the normal way. I just use the preview to see what the finished product will look like. I have no idea what all of the buttons are for except for spell check. My code will validate every time and if it doesn’t it is just a minor error that can be fixed in a minute.

Now lets look at that question again. Is there a shortcut to SEO. When you have a web page with no errors on it and a page with 100 code errors on it which one do you think will rank higher in the search engines. That question answers itself.

Don