While traffic generation through search engine optimization is one of the oldest methods around, it is also one of the most reliable. Since your visitors are highly targeted, they visit your site and take action. Sending all these visitors to your site is completely free, which is another important fact. But many people are still lagging behind when it comes to ranking well with the search engines. Due to the meteoric rise to “fame” of SEO, many fantasies have appeared and are being touted as fact, making it difficult for people to get a good grasp of how search engines actually operate. Making them work for you takes a great deal of understanding of how various SEO elements come together. Before you even start with SEO you need to be aware of some of the fallacies that will be dispelled in this article.
The first myth we will look at is that it’s necessary to build special optimized pages on your site if you want to rank highly. If you have some basic knowledge, you can rank well for any page on your site. Creating a special landing page that is set up for SEO is not necessary. If you are advertising with PPC you do need a landing page, but it’s not needed to rank in the organic listings. So aim to get your traffic to land on one of your site’s regular pages, don’t build a special page for this purpose. So if some of the pages on your site aren’t getting you traffic, it simply means you need to work on optimizing them better, rather than adding new ones. Just remember the reason why you use landing pages and what features your pages need to convert visitors into buyers.
Another story you need to know about when you are conducting SEO on your site is that failing to meet Google’s guidelines will not result in you being banned. This is owed to the fact that Google’s rules and regulations are simply a matter of good judgment. You are not obligated to read them if you know you are not doing anything wrong. You need to make certain you aren’t doing anything that the search engines might see as spam or cheating. If you want to learn more then you should make sure to read these regulations at least once because they are always changing and improving.
The amount of content you need on your site is the source of another myth. People who are new to practicing SEO think that the copy on your site should be at least 250 words in length. When writing page content it is important to remember there is no magic number to reach. The idea behind this myth is to optimize a larger number of keywords. Content should be about quality not quantity.
Base your content length on the quality of information, as a short copy is as effective as a long one. Search engines are needed to help drive traffic to your site but that site needs to geared towards your niche not just the search engines. Any amount of content is good - use your common sense to make it the optimal size.
The main problem is that lots of information available online is perhaps correct at time of writing, but in the dynamic world of SEO nothing stays the same for long. New techniques and technologies change all the time, when I started doing internet marketing some years ago I would never think I would need anonymous surfing techniques. But nowadays this is essential for many promotion techniques, if I didn’t post via either a UK, French or German proxy when using social networking sites most of my accounts would be banned. Lots of SEO promotion tools also need to use proxies to hide your IP address as well.
Even though SEO takes a lot of work to be effective for your site, the effort is worth it in the long term. Rather than believing all these myths that have little in common with the truth, you are better off learning SEO through your own experience.