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Search Engine Optimization Company
Search engine optimization or SEM means many things. Have you ever stood in a line at a grocery store with 10 shoppers in it and you are about halfway back? Then you see a clerk heading for the empty checkout stand next to you. What do you do? If you jump over there and are first in line she says "Oh, I am off work I just forgot my lipstick in the drawer". There you are stuck at the end of another line. But if you don't get into that line she opens up and suddenly more people are in that line than the one you are in. That can be very frustrating especially if you are in a hurry.
That does not happen on the web. If you site is not downloading fast enough where your prospective customer can see the information you are presenting then the next site is just a click away. Studies show that you have 20 seconds to impress your visitor or they are gone and perhaps lost forever. Fortunately there is an answer to that problem and it is called "web standards". Every site we do conforms with web standards from the very first line we put in. If you have an existing site I take it apart and write the code right. You can go from 15% content to 60% content without changing the look of your site at all. When the search engines think that content is king doesn't it make sense to have as much content as possible compared to code?
Flash is nice, I like the effect it gives to a web site. But will your perspective customer wait 2 minutes for a flash movie to download? What image do they have of you and your company after that wait? A search engine can not read the code to tell what is happening with a flash page. If optimization means impressing the search engines so they give you a higher ranking why put something in they can't read? If you are selling a product that your visitor expects the heavy flash I think it is great to put it in, but if you are selling insurance are you losing customers?
Optimization Services
Our affordable search engine optimization services takes on many forms. Almost everything is behind the scenes so you don't see it. We are constantly tracking your traffic to see where it comes from and if they just click through or not. How long does a customer stay? What changes can we make to increase your traffic. The search engines are constantly changing so we have to change with them. Optimization is an ongoing process that takes work. Not only are we checking your site but those of your competition to make sure your web site is attracting enough customers. We do not build a website just to let it sit we want you to be successful so we will be constantly working with you to make changes. If you have any questions just email us or give us a call and we will gladly help.
I did not write this section just for my customers but also for my competition. Web Standards and the Americans with Disabilities Act are there for a reason. Use them to make the web a better place for everyone to enjoy. You can not be ready for the new technology without this.Does your site conform with web standards as set by the industry and the standards set by the Americans with Disabilities Act (ADA)?
Affordable Search Engine Optimization Company, Portland Oregon
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